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The 30-second hero spot for Lovevery’s 2022 holiday campaign featured precious moments of joy and connection shared between parent and child, evoking the feelings of peace, comfort, and nostalgia synonymous with the holiday season.

The campaign is brought to life by an emotive rhymed script. It cleverly references Lovevery’s beloved, stage-based playthings throughout the copy in ascending age order, matching the progression of developmental skills in the children demonstrated on screen.

The voiceover takes turns between parent and child and incorporates elements of ASMR for a calming effect on the viewer. The spot’s soft, dreamy film style and festive, cozy backdrop, further draws in the audience to Lovevery’s relaxing and joyous world. To evoke feelings of tenderness, parental pride, and peace, Lovevery sets the scene in rich, sun-dappled lighting, providing color and texture from the surroundings, along with the delightful sights and sounds of children playing with Lovevery.