Visit Idaho
During my time at Drake Cooper Advertising in Boise, Idaho, I created strategic and creative work for a number of companies and organizations, but my biggest project was working on the 18 Summers for the Idaho Travel Council (ITC). We casted a real Idaho family, planned a vacation throughout Idaho for them to experience and followed along to document their journey.
Along the way, we collected a slew of video and photo content for the ITC to use in various channels. Below is a collection of the produced work.
Click on the photos below to be directed to the finished work.
‘Ask an Expert’ Series
As a part of the 2020 Visit Idaho Campaign, we wanted to highlight some of the unique experiences offered throughout the State of Idaho, specifically from the perspective of those that make them possible.
We collected individual testimonies and interviews from some of Idaho Travel Council’s partners and created short clips to highlight the experiences they offer.
18 Summers Campaign Results
“Year-over-year, 18 Summers continues to be awarded and recognized as one of the best and most strategic travel campaigns in the U.S. In addition, it delivers results. Each year of its existence, tax collections have increased double digits.
+9% Increase in tax collections 2018 to 2019
260MM Total campaign impressions
+38.6% Increase in overnight arrivals credited to media impressions”